Committee Chair: Lee Ligon, Rensselaer Polytechnic Institute
Information for the Media and Public
The Public Information Committee (PIC) is the outreach arm of the Society, promoting science outreach as a core value of ASCB and its members. In alignment with the strategic plan, the committee is engaged in creating evidence-based science communication resources to be used with public audiences. These will include science outreach toolkits on How to Speak about Science, Creating Opportunities for Outreach, Difficult Topics, Videos/Multimedia, and Social Media; developing programming at the annual meeting on outreach topics/skills; promoting science outreach by members; and highlighting best practices. PIC also organizes the Celldance Studios “Tell Your Own Cell Story” commissioned videos featured at the Annual Meeting and the 90-Second Elevator Speech Contest.