I have a brand and you have a brand. A brand is simply a promise of value and every successful professional and company is successful in part because they know how to articulate their brand. The ability to communicate your promise of value is vitally important for not only crafting your own career path, but also for finding out about hidden opportunities and jobs. In this webinar, we learn the fundamentals of branding as it relates to career development and planning strategy. We will work together to develop your own 30-second brand statement that you can use in networking, and informational and job interviews. We will discuss the connection between brand, attitude and reputation, and why every interaction with someone affects how people perceive your brand. You will leave this webinar with the ability to elucidate your own brand to whomever you meet, giving you a critical competitive edge in your career and the job market. This webinar will also help you prepare to take part in the first-ever Elevator Speech Contest being held this December at the ASCB Annual Meeting.
Presenter: Alaina G. Levine