Staged at the 2012 Annual Meeting, ASCB’s first-ever, all-video contest for the most persuasive 60- or 120-second science pitch was featured in a “NatureJobs” story by Roberta Kwok.
Kwok covered the contest in San Francisco that attracted 20 onsite entries and awarded an iPad Mini to the winner of each division. It was a co-production of the ASCB Public Policy and Public Information Committees. See the winners and honorable mentions.
“Giving an effective elevator speech is a crucial skill,” Kwok wrote. “Aside from fielding questions about their jobs at cocktail parties, researchers may need to summarize their work briefly while interviewing for a position, asking for money, taking a visiting politician on a lab tour or wooing a potential collaborator at a conference.”
Public Information Committee member and contest judge Lynne Cassimeris was asked, how do you know if your elevator audience has learned enough? “They'll ask if they want to know more,” Cassimeris replied.
Created on Friday, February 28, 2013