Items filtered by date: May 2013

Beefing Up Value for Young Scientists

There was a famous TV commercial in the ‘80s featuring a fierce old woman holding a gigantic fluffy bun wrapped around a miniscule hamburger patty. “Where’s the beef?” rasped the woman as she probed into the deceptive bun. The expression has become a proxy for addressing “value proposition,” not only in important fast food matters, but also more broadly. It’s a legitimate question to ask professional societies as well. Where’s the beef? Why should I join? What do I get for my membership? As Executive Director of one of the nation’s largest professional scientific societies, ASCB, I remind myself that everything that we do must offer members a precise and specific value. This month, ASCB has embarked on a new initiative aimed at our younger members. So I must open the bun and look inside.

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